EFFECTIVENESS OF COMPETITIVE STRATEGIES ON STUDENT ENROLMENT, STAFF ATTRACTION AND RETENTION IN KENYAN UNIVERSITIES: A CASE OF UNIVERSITIES IN THARAKA NITHI AND MERU COUNTIES Journal title: European Journal of Business and Social Sciences Authors: Caroline Muthoni Nthiiri| Faculty of Business Studies, Chuka University, P.O Box 109 –60400, CHUKA,... Subject(s): Economics, Management Science
