Investigating Effects of The Use of Premium as Promotional Tool on Retention of Customers of Pay Television in Ekiti State, Nigeria Journal title: International Journal of Social Science And Human Research Authors: Hezekiah Olufemi Adetayo, Chibogu Nicholas Okolugbo, Akinwumi Oluwagbenga Akingbade, Busola Deborah... Subject(s): Economics, Humanities, Law, Social Sciences, Literature, Sociology of Education, Criminology, Public Administration
