IMPACT OF TELEVISION COMMERCIALS UPON THE PURCHASE BEHAVIOR OF URBAN INDIAN CHILDREN Journal title: International Journal of Marketing and Technology Authors: Sujata Khandai and Bhawna Agrawal Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
MEN’S EVALUATION OF “HEGEMONIC MASCULINITY” ROLES IN TURKISH TELEVISION ADVERTISEMENTS PORTRAYING MEN Journal title: Communication Today Authors: Derya Gül Ünlü Subject(s):
