Trade marketing strategies for the introduction of the "mendoza coffee" product of the zaezpo micro company in the modern canal in the tia warehouses of the Tarqui parish of the city of Guayaquil

Journal title: Prohominum

Authors: Rosa Amelia Moreira-Ortega, Lesly JohannaBenítez-Pincay

Subject(s): Business Administration, Economics, Education, Humanities, Law, Philosophy, Psychology, Social Sciences, Communication