THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVES ON CONSUMER BEHAVIOR: A COMPARISON STUDY BETWEEN TURKISH AND SPANISH UNIVERSITY STUDENTS Journal title: European Journal of Business and Social Sciences Authors: İbrahim Arısal| Mustafa Kemal University, Hatay, 31060, Turkey, arisal44@hotmail.com (corresponding... Subject(s): Economics, Management Science
FACTORS INFLUENCING DECISIONS MAKING PROCESS BETWEEN E-TAIL AND RETAIL PURCHASING FORMAT Journal title: Marketing Identity Authors: Martin Klepek, Radka Bauerová Subject(s):
