„Dziewczyna z plakatu” – edukacyjne i społeczne znaczenie outdoor’owych kampanii komunikacyjnych. “A Billboard Girl" - educational and social importance of outdoor communication campaigns. Journal title: Czasopismo Pedagogiczne/The Journal of Pedagogy Authors: Magdalena Urlińska Subject(s):
Ev ent marketing as a innovative tool of influence on consumers Journal title: Наукові записки НаУКМА. Економічні науки Authors: Kateryna Pichyk Subject(s):
Affective Commitment and Corporate Reputation. The Effects of Attitude toward Advertising and Trust Journal title: Academic Journal of Economic Studies Authors: İzlem Gözükara, Osman Yildirim Subject(s):
Wpływ informacyjny telewizyjnych reklam wyborczych w świetle deklaracji polskiego elektoratu – studium kampanii wyborczych 2015 Journal title: Political Preferences Authors: Agata Olszanecka-Marmola Subject(s):
Impact of negative political campaigns on the effectiveness of communication (cognition, emotions and voting behavior) Journal title: Political Preferences Authors: Jaroslav Světlík Subject(s):
Socrealizm skonsumowany. Wykorzystanie dyskursu socrealizmu w pop- -arcie i współczesnej kulturze popularnej Journal title: Ars inter Culturas Authors: Elżbieta Kal Subject(s):
MARKETING TECHNIQUES FOR THE PROMOTION OF THE NEW TYPES OF DESSERTS Journal title: Економічна стратегія і перспективи розвитку сфери торгівлі та послуг Authors: Олена Жегус, Світлана Юрченко, Наталія Мряченко, Ірина Ліпісвіцька Subject(s):
Model of linguistic identity of the Ukrainian advertising of the XXI century Journal title: Intercultural Communication Authors: Iryna Ivanova Subject(s):
THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATIONS OF GLOBAL NETWORK MARKETING COMPANIES IN UKRAINE Journal title: ЕКОНОМІЧНИЙ ДИСКУРС Authors: Taras Demkura Subject(s):
PECULIARITIES OF CONDUCTING FORUM THEATRE AS A METHOD OF DEVELOPING CONFLICT COMPETENCY OF PROSPECTIVE SPECIALISTS IN ADVERTISING AND PUBLIC RELATIONS Journal title: Współpraca Europejska Authors: Iryna Titarenko Subject(s): Economics, Management
Visual and Multimodal Metaphor in Advertising: Cultural Perspectives Journal title: STYLES OF COMMUNICATION Authors: Charles Forceville Subject(s):
Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products Journal title: GATR Journal of Management and Marketing Review Authors: Bee Li Yeo, Rozita Hj. Naina Mohamed Subject(s):
CLASSIFICATION OF ROTARY OUTDOOR ADVERTISING CAMPAIGN Journal title: Вісник Київського національного торговельно-економічного університету Authors: Anna KREPAK Subject(s):
Determinants of Attitudes and Beliefs of Children in Sabah about Food and Nutrition (Faktor Penentu Sikap dan Kepercayaan Kanak-Kanak di Sabah Mengenai makanan dan Pemakanan) Journal title: GATR Global Journal of Business & Social Science Review Authors: Andreas Totu, Halina Sendera Mohd Yakin Subject(s):
Scientific Reflection of Public Service Advertisement Concept in International Scope and Historical Aspects Journal title: Актуальні питання масової комунікації; Current issues of mass communication Authors: Yaser Hamza Salman Al Khudiry Subject(s):
