Am I In? Influence of Viewers’ Race and Sex on Image Appeal for Higher Education Advertising Journal title: Online Journal of Communication and Media Technologies Authors: Joseph Erba| University of North Carolina at Chapel Hill, USA, Laurie Phillips| University of North... Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
Conceptualizing Beauty: A Content Analysis of U.S. and French Women’s Fashion Magazine Advertisements Journal title: Online Journal of Communication and Media Technologies Authors: Pamela K. Morris| Loyola University Chicago, USA, Katharine Nichols| Loyola University Chicago, USA Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
Smart Choice: Smartphone Users’ Intentions to Accept Mobile Advertising Journal title: Online Journal of Communication and Media Technologies Authors: Jong-Hyuok Jung| Texas Christian University, USA, Yonjung Sung| Southern Methodist University, USA,... Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
Emotional Appeals are used in Social Advertising: Content Analysis on Turkish Case Journal title: Online Journal of Communication and Media Technologies Authors: Rasime Ayhan Yılmaz| Anadolu University, Turkey, Mesude Canan Ozturk| Anadolu University, Turkey Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers Journal title: Online Journal of Communication and Media Technologies Authors: Laura F. Bright| Texas Christian University, USA Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
The Efficacy of Religious Outdoor Advertising in the Southern United States Journal title: Online Journal of Communication and Media Technologies Authors: Jefferson Spurlock| Troy University, USA Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
Appeals, Sexual Images, Visual Metaphors and Themes: Differences in Condom Print Ads across Four Continents Journal title: Online Journal of Communication and Media Technologies Authors: Jo-Yun Li| University of South Carolina, USA, Lulu Rodriguez| University of Illinois at Urbana-Champ... Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies Journal title: Online Journal of Communication and Media Technologies Authors: Okorie Nelson| Covenant University, Nigeria, Agbaleke Deborah| Covenant University, Nigeria Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
Impact of Television Media in Influencing Consumer Buying Behaviour Through Humourous Adverstisements Journal title: Online Journal of Communication and Media Technologies Authors: N.Senthilkumar| Anna University, India, S.Venkatesh| Anna University, India Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
ATTITUDES OF TURKISH YOUNG PEOPLE TOWARD ORGAN DONATION: THE ROLES OF PUBLIC SERVICE ADVERTISEMENTS AND PERSONALITY DIFFERENCES Journal title: European Journal of Business and Social Sciences Authors: Tulin URAL| (Corresponding Author) Assoc.Prof. Faculty of Economics and Administrative Sciences, Mar... Subject(s): Economics, Management Science
BOOK REVIEW : MEDIA AND SOCIETY Journal title: European Journal of Business and Social Sciences Authors: Dr. Falah Amer Aldahmashi| Faculty of Arts Department of Communication and Media King Faisal Univers... Subject(s): Economics, Management Science
slugUse of Language Games in Competitive Activity: A Content Analysis of Two Nonalcoholic Beverage Brands Journal title: International Journal of Management, IT and Engineering Authors: Mr. Gursel ilipinar Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
A study on point of purchase - An advertising and selling technique Journal title: International Journal of Marketing and Technology Authors: Mrs. Priti Jeevan Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Effectiveness of Celebrity Endorsement of various Brands: teenager’s perception Journal title: International Journal of Marketing and Technology Authors: Dr. Vipul Vyas Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A Study on Effect of Internet Advertising on Consumer Behaviourwith special reference to Coimbatore Journal title: International Journal of Marketing and Technology Authors: Dr.Priya Kalyanasundaram Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science