Application of Knowledge in Advergaming as a Possible Source of Competitive Advantage Journal title: Journal of Competitiveness Authors: Pavel Mráček, Martin Mucha Subject(s):
AMBALAJ-REKLAM İLİŞKİSİ VE TASARIM EĞİTİMİNDEKİ YERİ Journal title: Batı Anadolu Eğitim Bilimleri Dergisi (BAED) Authors: Nazan Düz Subject(s):
Deceptive advertising as the act of dishonest competition Journal title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie Authors: Joanna Ablewicz Subject(s):
CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS Journal title: Challenges of the Knowledge Society Authors: GHEORGHE ORZAN, OTILIA-ELENA PLATON Subject(s):
Strategie perswazji słownej w australijskich przekazach reklamowych skierowanych do backpackerów Journal title: Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu Authors: Jolanta Jabłonkowska, Elżbieta Nawrocka Subject(s):
Advertising Strategies for Entering the E-Commerce Market of Personalized Products Journal title: Бізнес Інформ Authors: Svitlana Malovychko Subject(s):
Hasła reklamowe miast polskich w kontekście urbonimicznym Journal title: Rozprawy Komisji Językowej Łódzkiego Towarzystwa Naukowego Authors: Artur Gałkowski Subject(s): Linguistics, Languages and Literature, Cultural Studies, Literary Theory & Criticism, Literature, Slavic
INFLUENCE OF ADVERTISING SPACE SALES ON INFORMATION MEDIA CONTENT AND FINANCIAL PERFORMANCE OF CROATIAN NATIONAL TV STATIONS Journal title: Megatrendy a médiá Authors: Ivana Bestvina Bukvić, Iva Buljubašić, Gordana Lesinger Subject(s):
SARCASM IN MARKETING (CASE STUDY OF THE BANK ZUNO) Journal title: Megatrendy a médiá Authors: Jana Hubinová Subject(s):
A CONSTRUCTIVE AND RESPONSIBLE APPROACH TOWARDS „OUT-OF-HOME“ MEDIA Journal title: Megatrendy a médiá Authors: Martin Köteleš, Alena Kusá Subject(s):
DIGITISATION OF ADVERTISING AND ITS ECONOMIC EFFECT Journal title: Marketing Identity Authors: Aleš Hes, Ivana Hesová, Ladislava Knihová Subject(s):
CELEBRITY NECROMARKETING: NONLIVING CELEBRITIES IN MEDIA COMMUNICATION Journal title: Marketing Identity Authors: Peter Mikuláš, Łukasz P. Wojciechowski Subject(s):
IN-GAME ADVERTISING WITHIN ALAN WAKE AND ITS PERCEPTION (CASE STUDY) Journal title: Marketing Identity Authors: Zdenko Mago, Jarmila Knapcová Subject(s):
O KONSTRUOWANIU WIZUALNOŚCI JAKO INTEGRALNYM ELEMENCIE POLSKIEJ REKLAMY PRASOWEJ Journal title: CIVITAS ET LEX Authors: DOMINIKA AGATA MYŚLAK Subject(s):
Аналіз динаміки ринків маркетингових сервісів в аспекті антикризового стратегічного управління [The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Crisis] Journal title: Traektoriâ Nauki Authors: Natalya Ivanova Subject(s):