GENERATION Y – A MIRROR OF SOCIAL MEDIA AND BRANDS AS A REFLECTION IN PSYCHOGRAPHIC SEGMENTATION Journal title: Marketing Identity Authors: Dominika Moravčíková Subject(s):
EXPLORING THE INFLUENCE OF ONLINE CONSUMER BRAND BOYCOTTS ON BRAND EQUITY Journal title: Challenges of the knowledge society ( Provocari ale societatii cunoasterii ) Authors: Otilia-Elena PLATON Subject(s):
THE INFLUENCE OF BRAND EXPERIENCE, BRAND IMAGE, AND BRAND TRUST ON BRAND LOYALTY OF ABC-CASH Journal title: Asian Journal of Management Sciences and Education Authors: I Putu Yoga Semadi, Maya Ariyanti Subject(s):
THE IMPACT OF CHOCOLATE BRAND IMAGE, SATISFACTION, AND VALUE ON BRAND LOYALTY Journal title: EMC Review: Časopis za ekonomiju i tržišne komunikacije Authors: Adis Puška,Ilija Stojanović Selma Berbić Subject(s):
Co-branding and brand loyalty: higher education institutions perspective Journal title: Annales Universitatis Mariae Curie-Skłodowska Sectio H Oeconomia Authors: Barbara Mróz-Gorgoń, Roman Kozel, Mateusz Grzesiak Subject(s):
PENGARUH PRAKTIK SOCIAL NETWORKING, KEPERCAYAAN MEREK DAN LOYALITAS MEREK PADA KOMUNITAS MEREK ONLINE Journal title: Jurnal Riset Manajemen dan Bisnis (JRMB) Authors: Ali Imaduddin Futuwwah Subject(s):
The Effect of Brand Communication and Service Quality in the Creation of Brand Loyalty through Brand Trust (Case Study: Samsung's Representatives Company in Mashhad City) Journal title: International Journal of Advanced Studies in Humanities and Social Science Authors: Mehri Etemadifard, Azar Kafashpoor, Ahmad Zendehdel Subject(s):
A Study on Brand Resonance of Yamaha at AMS Motors Puducherry Journal title: International Journal of Trend in Scientific Research and Development Authors: Subject(s): Biological Sciences, Computer and Information Science, Engineering, Mathematics, Agricultural Engineering, Management, Engineering, Multidisciplinary
Effect of Product Quality, Service Quality, on Brand Loyalty through Brand Trust on Kalimantan Sawn Timber UD. Rimba Makmur Abadi in Surabaya Journal title: International Journal of Trend in Scientific Research and Development Authors: Gian Gondo Tjiputra | Bernardus Aris Ferdinan Subject(s): Biological Sciences, Computer and Information Science, Engineering, Mathematics, Agricultural Engineering, Management, Engineering, Multidisciplinary
Analysis of the Effect of Product Quality Factors, Product Style, Product Price, Brand Image, Service Quality and Store Environment against Brand Loyalty of Zara Customers in Surabaya Journal title: Journal of Economics, Finance and Management Studies Authors: Ni Nyoman Novi Santi Dewi, Ronald Suryaputra, Oliandes Sondakh Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
The Impact Of Brand Factor, Customer Factor, And Product Factor On Brand Loyalty Towards Motorbike Brands In Bangkok, Thailand Journal title: Journal of Economics, Finance and Management Studies Authors: Sumas Wongsunopparat, Kanokwan Klinpong Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
Intermediation Role of Brand Image in the Effect of Country of Origin and SelfRespect on Brand Loyalty in the Smart Phone Industry Journal title: Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi / Journal of Current Marketing Approaches and Researches Authors: Meliha Elif GÜVEN Kahraman ÇATI Ebru OSKALOĞLU Subject(s): Marketing
An Association Between Brand Trust, Brand Affection and Brand Loyalty: The Case of a Coffee Brand in Bangkok Thailand Journal title: Advance Knowledge for Executives Authors: Jaipong, P., Siripipatthanakul, S., Sitthipon, T., Kaewpuang, P. & Sriboonruang, P. Subject(s): Management and Communication, Management and Strategy
Analysis Of Factors Affecting Brand Loyalty On Cosmetic Products In Batam Journal title: International Journal of Social Science and Religion (IJSSR) Authors: Putra, Edy Yulianto, and Melisa Putri Pane Subject(s): Social Sciences, Miscellaneous, Religion
The Effect of Perceived Quality and Brand Image on Brand Loyalty through Brand Trust as a Mediation Variable (Study of Samsung Smartphone Users in Semarang City) Journal title: Journal of Economics, Finance and Management Studies Authors: Annisa Uswatun Khasanah, Reni Shinta Dewi, Ngatno Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance