The Effect of Segmenting and Positioning in Developing a Marketing Strategy to Increase the Tourism Potential of Universitas Labuhanbatu Journal title: Journal of Economics, Finance and Management Studies Authors: Robert Pangihutan Siregar, Nurintan Asyiah Siregar, Ade Parlaungan Nasution, Hayanuddin Safri Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
