The Effect of Market Orientation and Product Innovation Ability on Marketing Performance Through Competitive Advantage as an Intervening Variable (Study on the Weaving Industry in Bali Province)

Journal title: Journal of Economics, Finance and Management Studies

Authors: Ni Ketut Cantika Paraswani , Gregorius Paulus Tahu , I Gusti Agung Teja Kusuma,

Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance