Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approac Journal title: Journal of Competitiveness Authors: Christian Dianoux, Zdenek Linhart, Lucie Vnouckova Subject(s):
Affective Commitment and Corporate Reputation. The Effects of Attitude toward Advertising and Trust Journal title: Academic Journal of Economic Studies Authors: İzlem Gözükara, Osman Yildirim Subject(s):