Electronic customer relationship management and brand personality on customer satisfaction Journal title: Scholars Journal of Economics, Business and Management Authors: Asadallah Dolatkhah, Mehrdad Bagbani, Ahmad Behroo, Maryam Amiri Subject(s):
Study on the Influences of South Korean Cosmetics Brand Personality on Chinese Consumers’ Brand Preference Journal title: IOSR journal of Business and Management Authors: Hanna Kim, Professor Ming Chen Subject(s):
The Effect of Brand Personality In Forming Suboptimal Bias on Purchase Decisions Journal title: IOSR journal of Business and Management Authors: Tri Esti Masita, Dr. Pramono Hari Adi. MS, Wiwik Rabiatul Adawiyah. Subject(s):
Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports Journal title: Journal of Management and Business Administration. Central Europe Authors: Agata Kakitek Subject(s): Management Science/Operations Research, Human Resource Management, Management
Exploring Small and Medium Enterprises (SMEs) Food Packaging as a Touchpoint to Promote Nation Branding at Kuala Lumpur International Airport (KLIA) Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Tan Si Min, Muhammad Zaffwan Idris, Syed Osman Syed Yusoff Subject(s):
The Influence of Brand Image of Perodua Axia on Consumer’s Decision Making Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Nor Azura Adzharuddin, Ibrahim Oyewole Moses, Siti Zanariah Yusoff Subject(s):
Halascan: Halal Brand Personality Screening Process Using Camera Phone Barcode Scanning Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Muhamad Fazil Ahmad, Siti Zakiah Melatu Samsi, Liew Tze Hui Subject(s):
PERCEIVING BRAND’S PERSONALITY ARCHETYPES: A RESEARCH ABOUT AUTOMOBILE BRANDS Journal title: Karadeniz Uluslararası Bilimsel Dergi Authors: Ceyda EREN, Nil Esra DAL Subject(s):
Brand Image and Supply Chain Performance of Automobile Marketing Firms in Rivers State of Nigeria Journal title: International Journal of Multidisciplinary Research and Analysis Authors: Ikegwuru Mac-Kingsley (PhD) , Subject(s): Biological Sciences, Economics, Education, Engineering, Mathematics, Social Sciences, Technological Change, Health science
Exploring the Nexus of Consumer Personality, Brand Personality, and Purchase Intentions: A Cross-sectional Analysis of Punjab's Shopping Mall Customers