Strategic Improvisation and Brand Image of Selected Small and Medium-Scale Enterprises in Lagos State, Nigeria Journal title: Journal of Economics, Finance and Management Studies Authors: Olowe, A. E. , Akpa, V. O. , Makinde, O. G. , Nwankwere, I.A., Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
Analysis of Purchasing Intention in the Fashion Industry: Enhancing Product Sales through Live Commerce Streaming Journal title: International Journal of Current Science Research and Review Authors: Rina Adibah, Mustika Sufiati, Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary
Exploring the Nexus of Consumer Personality, Brand Personality, and Purchase Intentions: A Cross-sectional Analysis of Punjab's Shopping Mall Customers
Big Five Personality Traits and Attitude Towards Augmented Reality Advertisement: Mediating Role of Consumer Attitude and Moderating Role of Brand Image
The Effect of Brand Awareness and Brand Image on Customer Purchase Decisions and Customer Advocacy Behavior: A Study on Consumers of Kapal Api Coffee Brand Journal title: International Journal of Social Science And Human Research Authors: Amri Yahya, Nuryakin, Siti Dyah Handayani Subject(s): Economics, Humanities, Law, Social Sciences, Literature, Sociology of Education, Criminology, Public Administration
Customer Satisfaction in the South Denpasar Region as a Measure of Brand Loyalty and the Impact of Product Quality and Image Journal title: International Journal of Multidisciplinary Research and Analysis Authors: Ni Made Budi Susilawati, Mokhamad Natsir, Harianto Respati Subject(s): Biological Sciences, Economics, Education, Engineering, Mathematics, Social Sciences, Technological Change, Health science
