Consumers and Value Co-Creation: The Case of an Online Brand Community Journal title: Revista CEA Authors: María Cristina Otero-Gómez, Wilson Giraldo-Pérez Subject(s): Economics, Management Science/Operations Research, Banks and Banking, Finance and Financial Services, Marketing, Management Science, Accounting
Online Content Creation and Consumption Based on Positive Consumer Emotions: Case Study Journal title: Revista CEA Authors: María Cristina Otero-Gómez, Wilson Giraldo-Pérez Subject(s): Economics, Management Science/Operations Research, Banks and Banking, Finance and Financial Services, Marketing, Management Science, Accounting