BRAND POSITIONING AND CONSUMER’S BRAND PERSONALITY PERCEPTIONS (A STUDY ON HOUSEHOLD APPLIANCES SECTOR IN ERZURUM) Journal title: The Journal of International Social Research Authors: Aysel ERCİŞ Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
ASSOCIATIVE DIFFERENTIATION OF BRANDS AND METHODS OF ITS RESEARCH Journal title: Науковий погляд: економіка та управління Authors: N.P. Skrygun, L.V. Kapinus, I.M. Datsenko Subject(s):
