FACTORS INFLUENCING SUCCESSFUL BRAND EXTENSION INTO RELATED AND UNRELATED PRODUCT CATEGORIES Journal title: Asian Economic and Financial Review Authors: Sarwat Afzal| Marketing, ZABIST, Larkana Campus, Pakistan. & Research Fellow, Iqra University, Karac... Subject(s): Economics, Finance and Financial Services
Brand Extensions Differentiation: Implications for Strategy Journal title: International Conference on Marketing and Business Development Authors: Claudiu-Cătălin Munteanu Subject(s):
