Brand positioning strategy on the basis of quality perception: different markets B2B and B2C Journal title: Економіка: реалії часу Authors: Olena Chukurna Subject(s):
The Effect of Store Image and Price on Store Brand Equity: Evidence from Supermarkets in Kenya Journal title: IOSR journal of Business and Management Authors: Dr. Ogutu Robert Peter, Dr. Busolo Hillary Oundo, Dr. Anyonje Lydiah Subject(s):
