Pomiar kapitału marek własnych detalistów, Measuring the store brand equity Journal title: Annales Universitatis Mariae Curie-Skłodowska Sectio H Oeconomia Authors: Bruno Shivinski, Przemysław Łukasik Subject(s):
Consumer-Based Brand Equity and Firm Risk Journal title: International Journal of engineering Research and Applications Authors: Associate Professor Sunil Kant Verma Subject(s):
Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods Journal title: Business and Economic Horizons Authors: Sonthaya Sampaothong Subject(s):
EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS Journal title: Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Authors: Alpaslan Yuce, Caglar Samsa, Kamile Meric Subject(s): Economics, History , Sociology