LITTLE MARKETING BIG POTENTIAL: SLOVAK BRANDING IN AMERICA Journal title: Marketing Identity Authors: Amiee Shelton, Peter Mikuláš Subject(s):
Az országmárka-kommunikáció lehetséges eszközei és csoportosításuk a POE-modell alapján Journal title: ME.dok - MÉDIA–TÖRTÉNET–KOMMUNIKÁCIÓ Authors: Árpád Papp-Váry, Máté Farkas Subject(s):
COUNTRY BRANDING: WHAT BRANDING? RELEVANT TERMINOLOGIES AND THEIR POSSIBLE INTERPRETATIONS IN THE CASE OF COUNTRIES Journal title: Economic and Regional Studies/ Studia Ekonomiczne i Regionalne Authors: Árpád Ferenc Papp-Váry Subject(s): Regional Economics
The development of country-branding: Is it possible to stimulate the international recognition of a technological and innovative Brazil? Journal title: Conjuntura Austral: journal of the Global South Authors: Luis Fernando Corrêa da Silva Machado Subject(s): Social Sciences, International Relations, Political Science
