EFFICIENT MINING OF WEIGHTED QUANTITATIVE ASSOCIATION RULES AND CHARACTERIZATION OF FREQUENT ITEMSETS Journal title: International Journal on Computer Science and Engineering Authors: Arumugam G , Vijayakumar V.K Subject(s):
A STUDY OF ONLINE PURCHASE BEHAVIOUR OF CUSTOMERS IN INDIA Journal title: ICTACT Journal on Management Studies Authors: Upasana Kanchan, Naveen Kumar, Abhishek Gupta Subject(s):
How Susceptible are Consumers in Impulse Purchasing Ready-to-Drink Products? Evidence from Malaysia Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Teck-Chai Lau, Tat-Huei Cham, David Ching-Yat Ng Subject(s):
