THE CAUSAL RELATIONSHIPS BETWEEN COMPONENTS OF CUSTOMER-BASED BRAND EQUITY FOR A DESTINATION: EVIDENCE FROM SOUTH KOREAN TOURISTS IN DANANG CITY, VIETNAM Journal title: Asian Economic and Financial Review Authors: Tran Trung Vinh*| University of Economics, The University of Danang, Danang City, Vietnam, Vo Thi Qu... Subject(s): Economics, Finance and Financial Services
Integrated Marketing Communication in Building Customer-Based Brand equity: A Review Paper Journal title: International Journal Of Management And Economics Invention Authors: Agodi Joy Eberechukwu Subject(s):
