¿Qué es el mercadeo? Un estudio sobre la percepción de los gerentes de marketing de la definición de marketing Journal title: Fórum Empresarial Authors: Frank Lozada Contreras Mari L Zapata Ramos Subject(s): Business Administration, Economics, Management Science/Operations Research, Finance and Financial Services, Human Resource Management, Management Information Systems, Management and Strategy, Production, Operation and Manufacturing Management, Statistics
