EWOM and brand awareness impact on consumer purchase intention: Mediating role of brand image Journal title: Pakistan Administrative Review Authors: Tanveer Abbas, Maryam Tariq, Muhammad Abrar, Asif Iqbal Subject(s):
The Effect of E-Service Quality on E-Loyalty Through E-Satisfaction and E-Trust Which then Resulted in eWOM (Case Study: Mixue Products in Jabodetabek Area Using Go-Food Application) Journal title: Journal of Economics, Finance and Management Studies Authors: Ericca Putri, Unik Dwi Lestari Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
