The Influence of advertising media on brand awareness Journal title: Management: Journal of Sustainable Business and Management Solutions in Emerging Economies Authors: Ivana Domazet, Ines Đokić, Olja Milovanov Subject(s):
ANALYSING NARRATION IN ADVERTISING IN THE CONTEXT OF HIERARCHY OF EFFECTS Journal title: Karadeniz İletişim Araştırmaları Dergisi Authors: Ebru TOPAL, N. Bilge İSPİR Subject(s): Social Sciences, Interdisciplinary
