E-Commerce and Live Stream Slip-Ups: Sic Transit Gloria Italian Top Influencer Chiara Ferragni. Uncovering New Attitudes in both Consumer Behavior and Brand Strategies Journal title: International Journal of Social Science And Human Research Authors: Piermauro Catarinella, Suhardi Kram,Aziz Bin Hashim Subject(s): Economics, Humanities, Law, Social Sciences, Literature, Sociology of Education, Criminology, Public Administration