USING CASE METHODS IN THE STUDY OF GREEN MARKETING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES (SMEs): A PROSPECTIVE CASE STUDY DESIGN FOR SMEs IN A NEWLY INDUSTRIALIZED COUNTRY, TURKEY Journal title: The Journal of International Social Research Authors: Mertcan TAŞÇIOĞLU Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
Studying the Moderating Effect of Consumers’ Demographics on the Relationship between Green Marketing Strategies and Perception of Climate Change: A Field Study on Fast Food Restaurants in Egypt Journal title: MSA-Management Sciences Journal (MSA-MSJ) Authors: Rehab Mohamed El Bordiny Subject(s): Economics, Management Science/Operations Research, Accountancy, Entrepreneurship, Finance and Financial Services
