A conceptual model for driving green purchase among indian consumers Journal title: Journal of Marketing and Consumer Behaviour in Emerging Markets Authors: Prashant Trivedi Subject(s):
Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products Journal title: Journal of Economics, Business, & Accountancy Ventura Authors: Devi Yulia Rahmi, Yolanda Rozalia, Dessi Nelty Chan, Qisthina Anira, Ratni Prima Lita Subject(s):