The Influence of Hedonic Shopping Motivation, Fashion Involvement, and Sales Promotion on Impulse Buying in E-commerce Shopee Journal title: International Journal of Current Science Research and Review Authors: Ayu Widi Yastuti, Zulfa Irawati, Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary
Moderation of Sales Promotion: Should I Excited to Buy Online Fashion Products? Journal title: Journal of Economics, Finance and Management Studies Authors: Ika Barokah Suryaningsih Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
