MEASURING CONSUMER INVOLVEMENT IN VADODARA : IMPACT OF PRODUCT INVOLVEMENT ON PURCHASING INTENTION IN VADODARA : AN EMPIRICAL STUDY Journal title: International Journal of Physical and Social Sciences (IJPSS) Authors: CS. ASHUTOSH A. SANDHE, Dr. AMIT R. PANDYA, DR. ABHIJEET CHATTERJEE Subject(s): Chemistry, Environmental Sciences, Materials Science, Geochemistry, Geophysics