An Examination on the use of Social Media and Social Media Influencers as a Strategy for Customer Retention Journal title: International Journal of Trend in Scientific Research and Development Authors: Tatenda Primrose Mamhare | Fan Mingyue Subject(s): Biological Sciences, Computer and Information Science, Engineering, Mathematics, Agricultural Engineering, Management, Engineering, Multidisciplinary
The Road to Legitimate Engagement for Social Media Influencers Followers Journal title: Journal of Economics, Finance and Management Studies Authors: Pandu Fadilah Sya , Chusnul Rofiah Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
Influencer Marketing: A Citation and Co-citation Analysis within Business and Management Domains Journal title: International Journal of Experimental Research and Review Authors: Anamika Srivastava, Bhawna Mukaria, Madhu Arora Subject(s): Cattle, Dairy processing. Dairy products, Biological Sciences, Chemistry, Computer and Information Science, Mathematics, Miscellaneous, Medical Education