Challenges of Channel Conflicts Management in Soft Drink Journal title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY Authors: Ehikwe Andrew Egede, Felix O Egboro Subject(s):
Customer Based Brand Equity: Evidence from the Soft Drink Industry in Pakistan Journal title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY Authors: Muhammad Ali Yab, Chaudhry Abdul Rehman Subject(s):
