Electronic word of mouth as a tool of digital marketing communication – the essence, forms, and motivations Journal title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu Authors: Jolanta Tkaczyk Subject(s): Banks and Banking, Finance and Financial Services, Marketing, Law and Economics
Loyalty Program and Word of Mouth in Educational Context: A Test of Moderation Journal title: International Journal of Business and Applied Social Science Authors: Dr. Wachyudhi. N Wachyudhi Subject(s): Economics, Social Sciences, Interdisciplinary, Business, Finance, Agriculture, Multidisciplinary, Sport Sciences
KONAKLAMA İŞLETMELERİNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİN TÜKETİCİ VE OTELLER AÇISINDAN DEĞERLENDİRİLMESİ - AN EVALUATION OF ELECTRONIC WORD OF MOUTH IN HOSPITALITY INDUSTRY FOR CONSUMERS AND HOTELS Journal title: Turar Turizm & Araştırma Dergisi Authors: Öğr. Gör. Didem Kutlu, Doç. Dr. Hasan Ayyıldız Subject(s):
AN EXAMPLE RESEARCH ON WORD OF MOUTH MARKETING Journal title: The Journal of International Social Research Authors: Oğuz YAVUZYILMAZ Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
WORD OF MOUTH COMMUNICATION Journal title: The Journal of International Social Research Authors: Oğuz YAVUZYILMAZ Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication Journal title: International Conference on Marketing and Business Development Authors: Jolanta Tkaczyk Subject(s):
Buzz: Starts fades and revives Journal title: Journal of Management Research and Analysis Authors: Rupayan Biswas, Pooja Sehgal Tabeck Subject(s): Information Technology, Management
The Effect of Word-Of-Mouth Marketing On Female Consumers’ Decision Making Process in Afghan Food Industry Brands Journal title: International Journal of Business and Management Invention Authors: Khaled Naseri, Ilkay Karaduman Subject(s):
Mediation Analysis In Chains Of Restaurants In Tamilnadu State Journal title: International Journal of Business and Management Invention Authors: Dr. Nandhini R, Dr. R. Krishnaraj Subject(s):
The Role Of Customer Satisfaction On Product Quality, Price And Brand Image In Creating Word Of Mouth On Shop Store Conato In Jember Journal title: International Journal of Business and Management Invention Authors: Mochammad Nasirudin, Diah Yulisetiarini, Imam Suroso Subject(s):
Analisis Pengaruh Kualitas Pelayanan, Kepuasan dan Insentif terhadap Perilaku Word Of Mouth Mahasiswa STIE Pelita Indonesia Journal title: Journal of Economic, Business and Accounting Authors: Astri Ayu Purwati, Onny Setiawan Subject(s):
THE INTEREST OF PURCHASE DECISION TOWARD CHICKEN CHICK\\\'S RESTAURANT BALI. Journal title: International Journal of Advanced Research (IJAR) Authors: Putu Tirta Sari Ningsih, Rahayu . Subject(s):
A Multigroup Study on Chains of Restaurants in Tamilnadu State Journal title: IOSR journal of Business and Management Authors: Dr. Nandhini R, Dr. R. Krishnaraj Subject(s):
The Role of Emotional Aspects to Built Up Positive Word of Mouth Fashion Products Journal title: IOSR journal of Business and Management Authors: LuhAyu Surya Eka Putri, IGA Ketut Giantari, Ni NyomanKerti Yasa Subject(s):
The Effect of Service Quality on Customer Satisfaction, Positive Word of Mouth and Corporate Image Journal title: IOSR journal of Business and Management Authors: Dewa Putu Wahyu Sanjaya, Ni NyomanKerti Yasa Subject(s):
