Employees’ Organizational Satisfaction and Its Relationship with Customer Satisfaction Measurement of an Asian Academic Institution

Journal Title: Quarterly Journal of Business Studies - Year 2014, Vol 1, Issue 3

Abstract

Satisfaction drives the motivation to continuously improve the process of delivering services to customers and provide the culture of excellence towards the achievement of its vision and mission. This study aimed to determine the level of organizational satisfaction in terms ofLearning and Development; Reward and Recognition; Leadership; and Work environment and to test its differences when the respondents were grouped according to civil status gender, age and length of service in the university as well as the relationship between the work units’ organizational and customer satisfaction. Descriptive of research was utilized in the study. Results showed that employees have high organizational satisfaction primarily in terms of learning and development and work environment. Generally, the customers were highly satisfied in the services provided by the work units included in the study. Female employees who are 41 years old and above with more than 11 years in service in the university have significantly higher organizational satisfaction.

Authors and Affiliations

Jake M. Laguador, Everlyn A. De Castro, Lucila M. Portugal

Keywords

Related Articles

Factors Affecting Libyan SMEs’ Selection of Banks as Business Partners

The aim of the current paper is to investigate the major criteria/factors considered in the process of banking partner choice/selection by SMEs in Libya. For this purpose a sample of more than 200 SMEs was targeted by...

Leadership and Corruption: The Need for Institutional Control And Public Accountability in Nigeria

Corruption is a malfeasance which thrives in an environment of weak institutional leadership. Despite mounting evidence and increased awareness in the fight against the scourge, it has largely become a social pandemic...

Employees’ Organizational Satisfaction and Its Relationship with Customer Satisfaction Measurement of an Asian Academic Institution

Satisfaction drives the motivation to continuously improve the process of delivering services to customers and provide the culture of excellence towards the achievement of its vision and mission. This study aimed to de...

Influence of TV and Radio Adverts on the Decisions of Tertiary Students to Purchase Telecom Products in the Cape Coast Metropolis

The use of telecom products over the years has gone up tremendously among consumers. This has led to intense competition among the telecom operators for customers. TV and Radio have been one of the competitive tools em...

The Ethical Decision Making Intention of Small & Medium Entrepreneurs in Malaysia

This paper represents an attempt to propose a model on the ethical decision making intention of SME entrepreneur in Malaysia. In Malaysia, studies on the entrepreneur’s intention to make ethical decision are sparse and...

Download PDF file
  • EP ID EP28504
  • DOI -
  • Views 278
  • Downloads 11

How To Cite

Jake M. Laguador, Everlyn A. De Castro, Lucila M. Portugal (2014). Employees’ Organizational Satisfaction and Its Relationship with Customer Satisfaction Measurement of an Asian Academic Institution. Quarterly Journal of Business Studies, 1(3), -. https://europub.co.uk/articles/-A-28504