3D Servicescape Model: Atmospheric Qualities of Virtual Reality Retailing
Journal Title: International Journal of Advanced Computer Science & Applications - Year 2016, Vol 7, Issue 2
Abstract
The purpose of this paper is to provide a 3D servicescape conceptual model which explores the potential effect of 3D virtual reality retail stores’ environment on shoppers' behaviour. Extensive review of literature within two different domains, namely: servicescape models, and retail atmospherics, was carried out in order to propose a conceptual model. Further, eight detailed interviews were conducted to confirm the stimulus dimension of the conceptual model. A 3D servicescape conceptual model is offered on the basis of stimulus-organism-dimension, which proposes that a 3D virtual reality retail (VRR) store enviro
Authors and Affiliations
Aasim Dad, Professor Davies, Dr. Asma Rehman
Keywords
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- EP ID EP159275
- DOI 10.14569/IJACSA.2016.070204
- Views 76
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