PENGARUH DISCOUNT, BONUS PACK,DAN IN-STORE DISPLAYTERHADAP IMPULSE BUYINGPRODUK OBAT NYAMUK HIT di PAMELLASWALAYAN YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 3
Abstract
Jurnal Ekobis Dewantara Vol. 1 No. 3 Maret2018115PENGARUH DISCOUNT, BONUS PACK,DAN IN-STORE DISPLAYTERHADAP IMPULSE BUYINGPRODUK OBAT NYAMUK HIT di PAMELLASWALAYAN YOGYAKARTAMohamad HaironiAlumni Fakultas Ekonomi Universitas Sarjanawiyata TamansiswaEmail:khaironey@gmail.comAbstractThe purpose of this researchwas to examinethe influence of Discount, Bonus pack, and In-storeDisplay on Impulse buyingof HIT mosquito repellent products at Pamella Swalayan Yogyakarta. This research was quantitativecausative research. The population in this study is were consumers who made purchases of HIT in Pamella Swalayan Yogyakarta, with a sample of consumers who bought HIT Products in Pamella Swalayan Yogyakarta, amounting to 100 respondents.Data collection washelddirectly by using a questionnaire. While the tools of analysis used was multiple regression with SPSS program version 16.0. The results showedthat the Discountand Bonus packvariableshave significantlyinfluence to Impulse buyingof HIT mosquito repellent products in Pamella Swalayan Yogyakarta, while In-storeDisplay has nosignificantinfluence to Impulse buyingof HIT mosquito repellent product in Pamella Swalayan Yogyakarta.
Authors and Affiliations
Mohamad Haironi
Keywords
Related Articles
- EP ID EP647073
- DOI 10.26460/ed_en.v1i3.314
- Views 174
- Downloads 0
Pengaruh Persepsi Kemudahan, Persepsi Kegunaan dan Persepsi risiko terhadap Minat Menggunakan Kartu Kredit (Studi pada pengguna kartu kredit di lingkungan PT Bank OCBC Nisp)
This study aims to determine the effect of perceive ease to use, perceive usefulness and perceive risk on intention to use credit cards. The research was conducted quantitatively by survey method...
PENGARUH PENERBITAN SURAT KETETAPAN PAJAK KURANG BAYAR, PENERBITAN SURAT TAGIHAN PAJAK , DAN PENERBITAN SURAT PENGUKUHAN PENGUSAHA KENA PAJAK TERHADAP PENERIMAAN PAJAK PENGHASILAN
The purpose of this study is to determine the effect of the issuance of tax assessment letters underpayment, issuance of tax bills, and the issuance of inauguration letter of taxable entrepre...
PENGARUH CUSTOMER TRUST, CUSTOMER SATISFACTION, ABILITY DAN BENEVOLANCE TERHADAP CUSTOMER LOYALTY DI RESTORAN CEPAT SAJI MCDONALD’S AMBARUKMO DI YOGYAKARTA
This study ains to : know the significant influence of satisfaction positive influence on consumer loyalty; know the significant effect of trust positive influence on consumer loyalty; know the significan...
PENGARUH RETURN ON ASSET TERHADAP RETURN SAHAM DENGAN STRUKTUR MODAL SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA) PERIODE TAHUN 2009-2016
This study aims to describe 1) the effect of return on asset variables on stock returns, 2) the effect of return on assets on capital structure, 3) the effect of capital structure on stock returns. Variab...
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADANG GOLF ADISUTJIPTO YOGYAKARTA
The purpose of this research is to find out whether the influence of work motivation affect on employee work discipline that occurred in Padang Golf Adisucipto on the performance of its employees.The number of samples of...