PENGARUH DISCOUNT, BONUS PACK,DAN IN-STORE DISPLAYTERHADAP IMPULSE BUYINGPRODUK OBAT NYAMUK HIT di PAMELLASWALAYAN YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 3
Abstract
Jurnal Ekobis Dewantara Vol. 1 No. 3 Maret2018115PENGARUH DISCOUNT, BONUS PACK,DAN IN-STORE DISPLAYTERHADAP IMPULSE BUYINGPRODUK OBAT NYAMUK HIT di PAMELLASWALAYAN YOGYAKARTAMohamad HaironiAlumni Fakultas Ekonomi Universitas Sarjanawiyata TamansiswaEmail:khaironey@gmail.comAbstractThe purpose of this researchwas to examinethe influence of Discount, Bonus pack, and In-storeDisplay on Impulse buyingof HIT mosquito repellent products at Pamella Swalayan Yogyakarta. This research was quantitativecausative research. The population in this study is were consumers who made purchases of HIT in Pamella Swalayan Yogyakarta, with a sample of consumers who bought HIT Products in Pamella Swalayan Yogyakarta, amounting to 100 respondents.Data collection washelddirectly by using a questionnaire. While the tools of analysis used was multiple regression with SPSS program version 16.0. The results showedthat the Discountand Bonus packvariableshave significantlyinfluence to Impulse buyingof HIT mosquito repellent products in Pamella Swalayan Yogyakarta, while In-storeDisplay has nosignificantinfluence to Impulse buyingof HIT mosquito repellent product in Pamella Swalayan Yogyakarta.
Authors and Affiliations
Mohamad Haironi
Keywords
Related Articles
- EP ID EP647073
- DOI 10.26460/ed_en.v1i3.314
- Views 212
- Downloads 0
PENGARUH MOMPENSASI DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP PRODUKTIVITAS KERJA KARYAWAN INDUSTRI RUMAH CONGO SEDAYU, BANTUL-YOGYAKARTA
Research purposes of this is to describe (1) the effect of compensation on employee productivity, (2) the influence of transformational leadership style on employee work productivity, (3) influence of compensation and tr...
PENGARUH BAURAN PEMASARAN TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN DOMESTIK KE PANTAI PARANGTRITIS
The aim of this research partially was to determine: the effect product price, promotion, place, people, and process, and physical evidence variables to revisit intention in Parangtritis Beach.This research was cla...
PENGARUH KEPUASAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PERBENDAHARAAN DAN MOBILISASI DANA RSUP DR. SARDJITO
The purpose of this study is to describe (1) the effect of job satisfaction variable on employee performance, (2) the effect of work environment variable on employee performance, and (3...
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KOMPENSASI, DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA PADA DINAS SOSIAL PROVINSI KOTA YOGYAKARTA BIDANG OPERASONAL
The purpose of this study is to describe: (1) the influence of transformational leadership on job satisfaction; (2) the effect of compensation on job satisfaction; (3) the influence ofwork moti...
PENGARUH JUMLAH TAGIHAN DAN JUMLAH OBJEK YANG DIBAYAR TERHADAP PENERIMAAN PAJAK BUMI DAN BANGUNAN PERDESAAN DAN PERKOTAAN (PBB-P2) DI KABUPATEN GUNUNGKIDUL(Studi kasus seluruh Kecamatan di Kabupaten Gunungkidul Tahun 2014 -2016)
This research was aimed to test is there any influence between indepent variables (amount of claim and amount of objects paid to dependent variables (PBB-P2 revenue) both partially and simultaneously. The dat...