PENGARUH DISCOUNT, BONUS PACK,DAN IN-STORE DISPLAYTERHADAP IMPULSE BUYINGPRODUK OBAT NYAMUK HIT di PAMELLASWALAYAN YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 3
Abstract
Jurnal Ekobis Dewantara Vol. 1 No. 3 Maret2018115PENGARUH DISCOUNT, BONUS PACK,DAN IN-STORE DISPLAYTERHADAP IMPULSE BUYINGPRODUK OBAT NYAMUK HIT di PAMELLASWALAYAN YOGYAKARTAMohamad HaironiAlumni Fakultas Ekonomi Universitas Sarjanawiyata TamansiswaEmail:khaironey@gmail.comAbstractThe purpose of this researchwas to examinethe influence of Discount, Bonus pack, and In-storeDisplay on Impulse buyingof HIT mosquito repellent products at Pamella Swalayan Yogyakarta. This research was quantitativecausative research. The population in this study is were consumers who made purchases of HIT in Pamella Swalayan Yogyakarta, with a sample of consumers who bought HIT Products in Pamella Swalayan Yogyakarta, amounting to 100 respondents.Data collection washelddirectly by using a questionnaire. While the tools of analysis used was multiple regression with SPSS program version 16.0. The results showedthat the Discountand Bonus packvariableshave significantlyinfluence to Impulse buyingof HIT mosquito repellent products in Pamella Swalayan Yogyakarta, while In-storeDisplay has nosignificantinfluence to Impulse buyingof HIT mosquito repellent product in Pamella Swalayan Yogyakarta.
Authors and Affiliations
Mohamad Haironi
Keywords
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- EP ID EP647073
- DOI 10.26460/ed_en.v1i3.314
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