PENGARUH PERSEPSI HARGA, DESAIN, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBEIAN SMARTPHONESAMSUNG(STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA)
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 7
Abstract
The purpose of this study is to describe the effect of perceived price (PH) on purchasing decisions (KB), design (D) on purchasing decisions (KB), product quality (KP) influence on purchasing decisions (KB). and brand image (CM) influence on purchase decision (KB).The population is a student of the Faculty of Economics of Sarjanawiyata Tamansiswa University who is using and using Samsung Smartphone and the sample for this research is needed 100 people. Data completion method was done by using questionnaire, while data analysis technique using multiple regression analysis supported by multicolonierity test, heterokedasitas test, andnormality test.The results showed multiple linear regression equations for perceived price(PH), design (D), product quality (KP), and brand image (CM) influence on purchase decision.
Authors and Affiliations
Verry Ade Frandika
Keywords
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- EP ID EP655328
- DOI 10.26460/ed_en.v1i7.497
- Views 182
- Downloads 0
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