A Case Study on Consumer Buying Behavior towards Selected FMCG Products
Journal Title: International Journal of Scientific Research and Management - Year 2014, Vol 2, Issue 8
Abstract
The consumer behaviour plays an important rol e in marketing of fast moving consumer goods.This behaviour is effected by various factors.In the present era of globalisation needs and wants of consumers changes with time.The fast moving consumer goods (FMCG) sector contributes a lot to the growth of In dia’s GDP.Therefore it is neccesary to identify the changes in consumer buying behaviour towards FMCG products.The motive of this paper is to identify the factors affecting consumer buying behviour towards FMCG products and finally effecting their decision making process.The data for this study has been collected through questionnaire and findings have been theoretically presented.The paper reveals that consumer behaviour is largely effected by place,product,price,promotion,physiological and pshycological f actors.However effect of these factors also differ from product to product.
Authors and Affiliations
Dr. Vibhuti kumar
Keywords
Related Articles
- EP ID EP209988
- DOI -
- Views 111
- Downloads 0
Analysis Of Constraints Influencing Sorghum Farmers Using Garrett’s Ranking Technique; A Comparative Study Of India And Nigeria
It is quite natural that a change in the system of agriculture in a country of more than a m illion people should be a well thought out pro cess, which requires utmost care and caution....
Solving Fuzzy Bottleneck Transportation Problems Using Blocking Zero Point Method
Transportation P roblem is a well known topic and is used very often in solving problems of management sc ience. This paper analyzes the Blocking M ethod for finding an optimal solution to Fuzzy Bottlen...
Need to Strengthen Availability of Right Based Family Planning Services
Availability and access to quality family planning & contraception services helps in improving overall health & well - being of people. Family planning programmes are also very efficient and ef...
Understanding Digital Marketing Strategy
Digital Marketing Strategy highlight on how the digi tal technologies make marketing more effective because they allow forindividual attention, better campaign management, and better product, marketing design, and execut...
Proactive Mechanism of Protection against SQL Injection Attac
In this fast growing environment most of the organizations are now computerized and those are not seeking computerization. As the use of computer increases the need of the database is also increasing and hence the datab...