A Combination of Demassification and Remythologization Trends in the Propaganda Impact of Media Discourse on an Audience

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A Combination of Demassification and Remythologization Trends in the Propaganda Impact of Media Discourse on an Audience

Journal Title: Діалог: медіа-студії - Year 2016, Vol 0, Issue 22

Abstract

The study is based on the account of the complicated nature of the relationship of media and propaganda in the modern Ukrainian media discourse. The specifics of the situation generated by the Russian information war against Ukraine. The hybrid informational war idea is guided by the Georgij Pochepcov’s theory, which means that the traditional technology of the informational confrontation became transformed into the meaning war. The second one theoretical footing is the mythologizing theories of Roland Barthes and Claude Lévi-Strauss. The Ukrainian media discourse combines opposite trends such as demassification and remythologization trends. The article analyzes the remythologization trend in four formats such as absolute confidence, binary oppositions, the use of mythological images and mythological instruments. The analysis shows, that the mythologization serves as most common type of nomination during the hybrid war. It’s used concerning the naming of the Ukrainian conflict (“antiterroristic operation” – “war”), of the conflict adversary (“militiamen”, “separatists”, “Prorussian mercenary”, “militant”) as well as of the in-migrating persons from the Crimea and Donbass (“internally displaced persons”, “inmigrants”, “forcedly displaced persons”, “refugees”). The demassification trend is analyzed as the introduction of information into the personal space of each person. The opposite trends of demassification and remythologization are combined in the propaganda impact of media discourse on an audience. Propaganda influence with its universality trend is analyzed through postzhurnalizm phenomenon. The present study describes the danger of degeneration of journalism into propaganda.

Authors and Affiliations

Olena Taranenko

Keywords

ТЕНДЕНЦІЇ ТА ПЕРСПЕКТИВИ ІСНУВАННЯ ІНФОРМАЦІЙНИХ ТА АНАЛІТИЧНИХ ЖАНРІВ В ЛІТЕРАТУРНО-ХУДОЖНІХ ЖУРНАЛАХ (на прикладі журналів «Всесвіт» та «Дніпро»)

Стаття присвячена виявленню та аналізу матеріалів, які належать до інформаційних та аналітичних груп жанрів, на сторінках літературнохудожн іх журналів. Розглянуто перспективи їх існування у виданнях такого типу.

EP ID EP192940
DOI -
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