A COMMUNICATIVE STUDY OF ELECTRONIC MEDIA ADVERTISEMENTS IN GHANA
Journal Title: The Dawn Journal - Year 2012, Vol 1, Issue 2
Abstract
A common phenomenon of global interest is advertisement. The Ghanaian media is replete with all kinds of advertisements ranging from education, through social issues to business. It is in lis-tening to some of these advertisements that my appetite was whipped to look at their linguistic make up. This paper examines closely the linguistic structures and strategies that are employed by the advertiser to persuade potential users of their goods and services. The study reveals that advertisers employ various styles including dialogues, straight forward presentation, repetition, jingles, catch-phrases, superlative adjectives and pattern repetition in persuading their audience to use their products and services.
Authors and Affiliations
Philip Arthur, Mercy Fumi, Martin
Keywords
Related Articles
- EP ID EP125324
- DOI -
- Views 161
- Downloads 0
THE DRAMATIST’S SOCIAL VISION AND THE QUEST FOR A BETTER SOCIETY: A CRITICAL INTERPRETATION OF AGORO’S SOMETHING TO DIE FOR
This paper addresses itself to the select text based on the social critical art theory. Utilising the theoretical discussion on social criticism, the writers examine the ways in which the select play serves as a challeng...
A DIRECTOR’S DEATH IN PLAY PRODUCTION: THE EXPERIENCE OF THE LEOPARD OF KALAMA
Directing is an art where the individual involved or director takes charge of the process of play production in a theatre, with the view of achieving success during the performance or performances. The intention of the p...
TED HUGHES’ ANIMAL POEMS: AN EMBODIMENT OF VIOLENCE OR VITALITY?
Ted Hughes, a leading contemporary British poet appears to explore, through his creative and poetic imagination, the intensity of archaic energies largely in animal world. He is commonly termed “animal poet” as he compos...
YOU CAN SPEAK IN ENGLISH WITH ÉLAN: A REVIEW
In today’s world of globalization pronouncing a word correctly is as important as using correct syntax. People understand how embarrassing it could be if a word mispronounced means something else. It may lead to un...