A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES
Journal Title: Revista Tinerilor Economisti - Year 2007, Vol 1, Issue 9
Abstract
Nowadays, in an age of globalization, brands are growing ever more valuable. They have to differentiate one product from another, position the offer and also be adaptable both to changes in product lines and ranges, and to evolving consumers’ expectations. The continual increase in the number of products makes branding an increasingly complex business. This paper approaches, in a comparative, critical and impartial manner, the main brand name strategies, revealing the specific features, advantages and disadvantages of each.
Authors and Affiliations
Ioan Moisescu, Adriana Gica
Keywords
Related Articles
- EP ID EP123935
- DOI -
- Views 118
- Downloads 0
THE TAX POLICY AND ITS IMPACT ON LABOUR MARKET IN SLOVAKIA
The global financial crisis has manifest unfavorably also in Slovakia namely in economic growth decline and in the increase unemployment. The labor market is depressed by excess labor supply over labor demand. Under t...
UNEMPLOYMENT ISSUES IN BARAOLT REGION
Many methods of multivariate analysis are based on metric variables. In the case of questionnaire-based surveys qualitative data usually prevail, measured nominally or ordinal. This paper contains the discriminant ana...
RISK AND PROFITABILITY IN BANKING SECTOR OF NEW MEMBERS STATES AND<br /> CANDIDATE COUNTRIES
With the recent accession of the new member states to the European Union, there is clearly a need for detailed analysis of their banking system risk and profitability. Rapid credit growth has been a recent feature of...
MOVING BEYOND THE LOCAL MARKETPLACE: DYNAMICS OF MERGERS AND ACQUISITIONS
Mergers and acquisitions (M&A), as well as the corporate restructuring intercede a great part of the corporate financial world. The most distinguished, the fifth merger wave, found to be five times larger in real...
FISCAL POLICY IN THE EUROPEAN UNION BETWEEN HARMONIZATION AND COMPETITION
This paper presents some aspects regarding competition and harmonization in European Union fiscal policy, especially after the last enlargement on 2007. The problem of tax harmonization is connected with tax competiti...