A Comparative Study of Service Quality Dimensions in Indian Banking Industry
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
Banking Sector Being Highly Volatile Sector Has Increased Pressure On The Banks To Retain, Attract And Sustain Existing And New Customers. The Study Is Aimed To Study The Various Services Provided By The Banks And To Identify The Factors Affecting Service Quality In Indian Banking Industry. Major Part Of The Data For The Study Is Primary Data Which Is Collected Through The Use Of Questionnaire. It Is Found That Customers Of Public Sector Commercial Banks Believe That Public Sector Banks Are More Reliable And This Perception Varied With Respect To Demographics Of Respondents. But When Services Are Compared Specifically On The Basis Of Quality Of Service Private Sector Banks Are Way Ahead.
Authors and Affiliations
Dr. Payal Bassi, Navneet Mittal
Keywords
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- EP ID EP409918
- DOI 10.9790/487X-2003032631.
- Views 35
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