A comparative study of translation strategies of fast-food advertising texts from English into Persian and Arabic
Journal Title: Scientific Journal of Review - Year 2014, Vol 3, Issue 6
Abstract
This paper was conducted to compare translation strategies used to translate English fast-food advertisement texts into Persian and Arabic. In this study, the textual analysis of the corpus revealed that while the main translation strategies used to translate English fast-food advertisement texts into Arabic was borrowing and transference, in Persian language the most frequent strategies was borrowing, functional equivalence and formal equivalence. The overall finding was inadequate translation of culture-specific concepts in both target languages, which are bound to the source text. Proper translation was suggested for culture-specific concepts through Harvey (2000) major techniques for translating culture-bound terms. The results were in line with Najme Bahrami Nazarabadi study in that the advised approach to translate advertisements was transference and literal translation.
Authors and Affiliations
S. Yazdani| Department of English language, Shahreza branch, Islamic Azad University, Shahreza, Iran.
Keywords
Related Articles
- EP ID EP129
- DOI 10.14196/sjr.v3i6.1451
- Views 518
- Downloads 56
Lifetime estimation methods in power transformer insulation
Mineral oil in the power transformer has an important role in the cooling, insulation aging and chemical reactions such as oxidation. Oil temperature increases will cause quality loss. The oil should be regularly control...
Introduced flora, and geographic distribution qalajeh protected area in Kermanshah province
In this study, Flora Qalajeh protected area in the province of Kermanshah, was evaluated, the area along.. 33.56 N, and longitude 46.20. E. Is located. Study showed that, in the study area, 46 black, 156 genera, 243 spec...
Secularism in the Sahifeh Sajadieh
Imam Sajjad (AS) Sahifeh, one of the most valuable legacies of Islamic Thought. A collection of prayers that, in terms of document content is very authentic, Sahifeh Sajjadieh and Blessings Imam Sajjad (AS), due to the r...
Determine the level of development in the districts of Kurdistan province
One of the fundamental indicators of development, providing services to various segments of society are. According to the well-being of people through the distribution of income, wealth and other variables, the main topi...
Investigating the effect of gas flow rate and amount of zinc oxide nanoparticles on the efficacy of photocatalytic oxida
Nitrogen oxides are one of the most important air pollutants in environment and industrythat due to the adverse health and environmental effects should be refined before discharging into the environment. The photocatal...