A Conceptual Approach to Turkish SMEs E-Commerce Entrance Types and Managerial Problems
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 6, Issue 12
Abstract
Commerce is becoming more and more digital. Businesses are also trying to transfer their experiences from the offline world to the digital world. Therefore, digital retailing is also rapidly increasing. Ecommerce is becoming indispensable to profit or to increase profits. For this reason, in this study, it was tried to give a general conceptual information about the e-commerce activities of the SMEs in Turkey. First of all, general information was given for SMEs who are trying to take part in today's digital world, e-commerce introductory forms have been discussed and suggestions have been tried to be brought. It is expected that this work will be developed later by supporting quantitative data.
Authors and Affiliations
Tülin Durukan, Serhat Karaoğlan, Cihat Kartal
Keywords
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