A CONCEPTUAL FRAMEWORK ON EVALUATING SWOT ANALYSIS AS THE MEDIATOR IN STRATEGIC MARKETING PLANNING THROUGH MARKETING INTELLIGENCE
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 2, Issue 1
Abstract
The purpose of this paper is to investigate the importance of marketing intelligence on strategic marketing planning using SWOT analysis for evaluation. Moreover, the paper aims to examine the critical issues of SWOT analysis and seeks a systematic way to head them on. This concept is well discussed in this research arena. Numerous such initiatives have already been taken, however this concept invites a lot more addition, related companies are still in pursuit to materialize the research concepts. This piece of writing is a solely based on extensive literature review. The impact of preâ€job evaluation in assessing SWOT analysis appears to be positive for effective strategic marketing planning. The current paper helps marketing managers to understanding the importance of marketing intelligence and preâ€job evaluation for effective strategic marketing planning.
Authors and Affiliations
Arslan Ayub| (Corresponding Author ) Iqra University Islamabad, Pakistan (44000) MS Scholar +92 321 6809171 ayub_arslan@ymail.com, Adeel Razzaq| Iqra University Islamabad, Pakistan (44000) MS Scholar +92 307 8466533 m.adeel67@yahoo.com, Muhammad Salman Aslam| Iqra University Islamabad, Pakistan (44000) MS Scholar +92 331 7825276 msalman71f@yahoo.com, Hanan Iftekhar| Iqra University Islamabad, Pakistan (44000) MS Scholar +92 321 8654666 hanan.iftekhar@gmail.com
Keywords
Related Articles
- EP ID EP10251
- DOI -
- Views 483
- Downloads 25
EFFECT OF SUPPLY CHAIN RESTRUCTURING ON PERFORMANCE OF OIL MARKETING COMPANIES IN RWANDA. A MULTI SURVEY ON THE OIL MARKETING COMPANIES IN RWANDA
The purpose of this study was to establish the factors affecting supply chain management by oil companies in Rwanda and see how these factors have been restructured to enhance performance in the sector. The study was...
RELIGIOUS ENVIRONMENTALISM: THE CHURCH’S ENVIRONMENTAL SUSTAINABILITY PARADIGM (THE CASE OF THE CHURCH OF PENTECOST IN GHANA)
The current environmental crises that ravage the planet earth and threaten its capacity to be a home for all living creatures and non-living elements of nature needs to be addressed radically and immediately at all l...
FLOOD DISASTER AND GDP GROWTH IN MALAYSIA
This paper seeks to examine the impact of flood disaster on GDP growth in Malaysia for the period of 1960 to 2013 by applying the Autoregressive Distributed Lag (ARDL) bounds testing approach to cointegration and the...
IMPACT OF EMPLOYEES SAFETY CULTURE ON ORGANISATIONAL PERFORMANCE IN SHELL BONNY TERMINAL INTEGRATED PROJECT (BTIP)
The paper focuses on the impact of employees’ safety culture on organizational performance (improved management/employees safety practices, enhanced productivity, increased profitability and reduced accident/ incide...
LIFE SATISFACTION AND QUALITY OF LIFE AMONG HOSTELIZED AND DAY SCHOLAR FEMALE STUDENTS
The study had been aimed to examine Quality of life and satisfaction with life among day scholars. Quality of life and life satisfaction among hostel female scholars and day scholars. More explore quality of life and...