A Content Analysis of Euphemistic Functions In Evro Bahdini Daily Newspaper
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 2
Abstract
The current paper tries to answer the question: What are the most important euphemistic functions in the Bahdini daily newspaper, Evro? In order to reach accurate findings and results, the researcher followed the methodological procedures of Content Analysis (hence CA) by Berelson (1952) and Krippendorff (2003). Following Burridge’s (2012) classification of euphemistic functions, the results obtained throughout this paper show that different euphemistic functions within various topic clusters (i.e. politics, economy, death, religion, sports, etc.) manifest different percentages. According to the six functions (totally 4333 in number), they were ranked from high to low percentages, starting from the protective function (29.1%, 1261 occurrences), followed by underhand (21.5%, 933 occurrences), provocative (17.8%, 774 occurrences), cohesive (13.9%, 604 occurrences), uplifting (13.7%, 597 occurrences) and finally ludic (3.7%, 164 occurrences). Regarding the frequencies and percentages of the functions in relation to different topic clusters, the highest percentage among all the euphemistic functions manifested in the Evro daily newspaper was the protective function, which mostly related to politics (49.5%, 625 occurrences), medicine (15.5%, 196 occurrences), sex (5.3%, 67 occurrences) and death (6.7%, 85 occurrences); whereas, the lowest percentage was for the ludic function (0% of 0 occurrences) in the latter three semantic topics. Finally, the use of euphemistic functions in question was measured to test statistical differences between these functions across specified semantic topic clusters, by means of a series of ANOVAs and multiple comparison correlations, that were programmed and output by Excel sheets and SPSS software 17.0.
Authors and Affiliations
Dr. Suhayla H. Majeed, Fakhir Omar Mohammed
Keywords
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- DOI 10.9790/0837-2302128799.
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