A Descriptive study on the Importance of Green Marketing India
Journal Title: Invention Journal of Research Technology in Engineering & Management - Year 2018, Vol 2, Issue 11
Abstract
Today Our Environment Faces So Many Problems.Among Them More Dangerous One Is Environmental Pollution. A Solution to Environmental Pollution Is Green Marketing Green Marketing Is the Marketing of Product That Are Presented to The Environmentally Preferable to Others. Green Marketing Is Not A Simple Task Where Several Meanings Are Intersecting. And Contradict Each Other. The Similar Term Used Is Environmental Marketing and Ecological Marketing Green Marketing in Corporate A Broad Range of Activities Including Product Modification, Changes to The Product Process, Packing Changes as Well as Modifying Advertising. The Study Is Relating to Green Marketing Trends in India. The Objective of The Study Is to Introduce Green Marketing, Importance of Green Marketing Objectives of Green Marketing, Examine Some Reason That Make the Organization Interest to Adopt Green Marketing and Also to Highlight Some Problems That Organization May Safe to Implement Green Marketing.
Authors and Affiliations
Dr. Geetha
Keywords
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- EP ID EP419811
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