A FEASIBILITY CASE STUDY OF IMPLEMENTING CORPORATE SOCIAL RESPONSIBILITY FROM EMPLOYEE PERSPECTIVE WITH SPECIAL REFERENCE TO MARG PROPERTIES, CHENNAI
Journal Title: International Journal of Research in Social Sciences - Year 2011, Vol 1, Issue 1
Abstract
This paper throws light on the essentials of corporate social responsibility (CSR), also known as corporate conscience; corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, and above all how well it should be implemented for the benefit of the society in the organization. As a matter of fact, CSR is a form of corporate self-regulation integrated into a business model. CSR is all about how companies manage the business processes to produce an overall positive impact on society. Profits are necessary for any organization to exist, while recognizing this aspect all groups in society is striving to add value and make life better. Businesses rely on the society within which they operate and they could not exist or prosper in isolation (without the society).Society relies on value based things produced by the companies, which in turn need the infrastructure that the society provides, its source of employees, not to mention its consumer base. CSR adds value because it allows companies to better reflect the values of this important ingredient base that the company aims to serve. CSR covers all aspects of business from day to day operations. Whether as an employer, producer, buyer, supplier, or investment, the attractiveness and success of any company today is directly linked to the strength of its brand. CSR is an argument of economic self-interest for a business. In today‟s brand–driven markets, CSR means matching corporate operations with the stakeholder‟s values and demands at a time when these parameters can change rapidly. One example is a company‟s customers: CSR adds value because it allows companies to better reflect the values of this important constituent base that the company aims to serve. CSR covers all aspects of business day to day operations. Whether as an employer, producer, buyer, supplier, or investment, the attractiveness and success of a company today is directly linked to the strength of its brand.
Authors and Affiliations
Dr. Simeon S. Simon, Dr. Janakiraman and Dr. Clement Sudhahar
Keywords
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