A Language for Dealing with Emotions in Product Innovation: A Proposal
Journal Title: International Journal of Applied Research in Management and Economics - Year 2020, Vol 2, Issue 2
Abstract
The knowledge of emotions is essential in a wide spectrum of designs created for the customer (e.g. product design, service design, graphic design, food design). The complexity of designing a product-service system to provoke intended emotions involves the need to formulate a shareable, natural, and unambiguous language. This paper presents a language framework to discuss emotions in product innovation, which is composed of three key concepts: the human-product emotional interactions, a categorization of positive emotions and the emotional-jobs-to-be-done. An exploratory survey with an international community of designers has been implemented in order to review the acceptance and understanding of this framework. The results of the exploratory survey have been the basis of the final refinement of the proposed language, which consists of 1) three categories of human-product emotional interaction, 2) 19 positive emotion types, and 3) 19 emotional jobs-to-done.
Authors and Affiliations
Teresa Alaniz,Stefano Biazzo,
Keywords
Related Articles
- EP ID EP745339
- DOI https://doi.org/10.33422/ijarme.v2i2.416
- Views 24
- Downloads 0
The Impact of Fiscal Deficit on Economic Growth: Evidence from Europe
The purpose of this paper is to determine the impact of fiscal deficit on economic growth to find out whether it is possible to promote economic growth through reduction of the gap between government revenue and expendit...
Supplier integration
In the supplier evaluation process, companies focus on comparing performances. The literature offers various analysis methods, although the matrices used are often subjective and difficult to implement in practice. This...
Paradoxes of Business: Towards A Practice Model to Attend to Paradox Tensions in Organizations and Develop the Leaders of Tomorrow
Paradoxes in business i.e. strategy paradoxes, leadership paradoxes, management and organizational paradoxes are inseparable from organizationsâ front-end decision making. Existing literature has examined these paradox...
Does the form of the enterprise matter? Preferences of EU and African customers when choosing the company type for a purchase
Customer loyalty and satisfaction are crucial for the success, prosperity and survival of a business. However, customers' preferences differ according to their attitudes towards products and services, as well as the cult...
Influence and Linkage of Buyers’-Suppliers’ Attitude Towards E-Procurement Adoption in Developing Countries: Tanzania Context
The objective of this study was to fill the knowledge gap through analyzing the influence and linkage of buyers’-suppliers’ attitude towards e-procurement adoption in developing countries, Tanzania in particular. This st...